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Why the Cardiff Half Marathon is Good for Business

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Tue 21 Jun 2016

Why the Cardiff Half Marathon is Good for Business

Although not for the faint hearted, the Cardiff Half Marathon is a wonderful event that brings out the best that the capital has to offer. Here are a few reasons why it’s good for business in and around the city centre.

1. It brings in the crowds

Happy #GlobalRunningDay - where are you running today?

A photo posted by Cardiff Half Marathon (@cardiffhalf) onJun 1, 2016 at 2:08am PDT

Not only are there hundreds of runners entered every year, but there are thousands of families and well-wishers that line the streets as the half marathon takes place. Naturally, big crowds are great for business as families may enjoy some retail therapy while their loved ones are away competing, or even head for a well-earned bite to eat once they cross the finish line. Either way, big crowds are great for both small and large businesses alike.

2. The atmosphere

The atmosphere surrounding the event is electric. Runners are elated at their amazing achievements and family and friends are beaming with pride. Strangers line the streets cheering on the competitors as they struggle through, with some even providing sweets and drinks along the way. Such an atmosphere is infectious, and the all-round good mood is great for business as people are much more willing to spend that little bit extra.

3. It draws people from around the world

Those who run the Cardiff Half Marathon aren’t just the locals. The race draws crowds of both professionals and amateurs from around the world who are ready to compete. Those who haven’t experienced Cardiff before will likely be keen to explore the capital, and enjoy what the local businesses have to offer.

4. It’s family friendly

It’s not only the runners who enjoy the day, but the whole family too! Adults and children alike line the streets to cheer on their loved ones, eager to watch their accomplishments. Afterwards, families are keen to celebrate and are likely to head into town to enjoy some of the local restaurants and bars.

5. Sponsorships

Sam Warburton counting down 100 days to go until #Cardiff2016

A photo posted by Cardiff Half Marathon (@cardiffhalf) onDec 17, 2015 at 8:11am PST

Businesses have a fantastic opportunity to get their name attached to the competition by providing drinks or food during and after the race. Local businesses often provide a few treats to those who complete the race in the Cardiff Half Marathon goody bag. This type of exposure to the masses is great for advertising your business, and may even convince the competitors to give your establishment a go once they’ve composed themselves!

There you have it, just a few reasons why the Cardiff Half Marathon is great for business! If the event has led to you falling in love with the city, head to Thomas George to find out more about renting accommodation in the capital.